DMD Releases 2020 Downtown Consumer Perception Survey Results
Apr 27, 2021
Corpus Christi, Tx. – The Corpus Christi Downtown Management District (DMD) today released the quantitative results of the Downtown Consumer Perception Survey covering the 2020 calendar year. This survey provides the DMD with valuable insights regarding stakeholder preferences as we spearhead Downtown Corpus Christi’s continued evolution of becoming a vibrant, attractive environment to invest, visit, live, work, and play.
Key findings from the survey reveal the following:
- 79% of residents believe Downtown businesses took appropriate precautions during the COVID-19 pandemic.
- 60% of downtown users believe it is clean, up 13% from 2019.
- Downtown users visited more than double the national average – 28.2 visits downtown, or almost five times per month in the last six months.
- 67% of Downtown users believe that there are family-friendly activities available but desire more of those experiences.
- Interest in living downtown has increased significantly, with 56% of millennials and 45% of downtown users likely to consider living downtown in 2021, versus 15% and 7% respectively in 2015.
The DMD, utilizing Gentleman McCarty Associates, conducted this survey via email and distributed it to individuals across Nueces and San Patricio Counties between February 5, 2021, and February 22, 2021. Both Downtown users (defined as those residents who have been Downtown for some purpose in the prior six months) and non-users from various age and income segments were surveyed from these two counties. The DMD received a total of 246 completed surveys.
The survey asked users and non-users what their perceptions were regarding the downtown districts, activities available throughout downtown, what influences affected their decision to visit, how likely they are to live or commute to downtown, and what changes are essential to attract more visitors.
A complete report of the DMD Downtown Consumer Perception Survey can be found here: 2021 Perception Survey Complete Report
Please contact the DMD at firstname.lastname@example.org with questions regarding the survey results.